01
Design system
One brand kit — type, colour, tone, templates — that every AI-generated asset inherits automatically.
Viraltex — performance marketing and measurement partner
The one-person AI marketing company
Run a full marketing team as one person with AI.
Design system, creative production, socials, ads and measurement — one connected AI workflow that takes you from brand to published campaigns to ROAS and growth, without hiring a department.
- One operator, an AI-run studio
- Design system, creative & socials
- Ads, metrics, ROAS in one loop
- Weekly written decision log
Capabilities, not performance claims. Results depend on offer, market and budget.
Cost per qualified lead /CAC /Conversion rate /MER /ROAS /Pipeline /Event match quality /Creative win rate /
Growth Engine
The system map behind a one-person marketing engine.
Brand and audience signals enter, pass through five modules the AI workflow owns, and exit as creative, campaigns and growth you can measure. Tap any module to see what it does and how it is scored.
Growth Engine — system mapInteractive
Offer
We pressure-test the promise, price framing and risk reversal before spend scales. A weak offer caps every downstream metric.
Measured by: click-to-lead rate, lead quality score
The real cost
Your ads are not the only thing costing you revenue.
Most underperforming accounts are not a bidding problem. Budget leaves through six predictable gaps between the impression and the qualified lead.
Funnel throughput — illustrative
- Impressions100%
- Clicks62%
- Landing views44%
- Leads24%
- Qualified11%
Illustrative model of funnel throughput. Not client data and not a performance projection.
Weak offer
Traffic arrives, nothing compels a decision.
Fix Reframe the promise, proof and risk reversal before scaling spend.
Repetitive creative
Frequency climbs, CTR falls, CPA drifts upward.
Fix Run a concept pipeline so new angles are always in queue.
Unqualified traffic
Lead volume looks fine, the sales team disagrees.
Fix Qualify in the ad and the form, feed outcomes back to the platform.
Slow or generic landing pages
Ad promise and page headline do not match.
Fix Dedicated pages per angle, sub-2s loads, one decision per screen.
Poor tracking
Platform numbers and the CRM tell different stories.
Fix Server-side events, deduplication and CRM-side conversion truth.
No structured testing
Changes happen, but nobody can say what caused the lift.
Fix One documented test cycle per week with a written decision log.
The system in motion
Four layers that turn one operator into a full marketing team.
Brand, creative, distribution and measurement running on one AI workflow, on the same weekly cadence.
02
Creative & socials
Concepts, posts and ad variants produced and scheduled from a single calendar, not five tools.
03
Ads
Campaigns launched from the same creative library, with structured tests instead of guesswork.
04
Metrics & ROAS
Performance flows back into the system so the next round of creative is informed by what actually converted.
Meta AdsGoogle AdsYouTubeInstagramTikTokGoogle AnalyticsGeminiClaudeFigmaShopifyStripeHubSpot
The Ascent Method
Five phases. Each one has an output you can inspect.
No retainer theatre. Every phase produces artefacts, moves a named metric, and ends with a decision you can review.
- 01
Diagnose
Find where budget leaves without returning.
Outputs
- Account and funnel audit
- Tracking gap report
- Offer and creative teardown
Measured
- Current CPA / CPL
- Event match quality
- Landing page conversion rate
You cannot fix a number you cannot see. Diagnosis sets the baseline every later claim is measured against.
- 02
Build
Assemble the system before spending more.
Outputs
- Measurement layer
- Concept matrix
- Landing pages and forms
Measured
- Tracking coverage
- Concepts ready to test
- Page speed
Spend applied to a broken system just buys expensive data. Build first, then scale.
- 03
Launch
Go live with a structure that can be read.
Outputs
- Campaign architecture
- Budget plan
- Reporting dashboard
Measured
- CTR
- Cost per qualified lead
- Conversion rate
A clean account structure is what makes later results attributable to a decision.
- 04
Learn
Run tests that produce decisions, not opinions.
Outputs
- Weekly test cycle
- Decision log
- Creative iterations
Measured
- Test velocity
- Win rate
- CPA trend
Compounding performance comes from a loop that keeps running, not a single winning ad.
- 05
Scale
Add budget only where economics hold.
Outputs
- Budget reallocation
- New channel expansion
- Forecast model
Measured
- CAC vs. target
- MER / ROAS
- Pipeline and revenue
Scaling is a maths decision. We add spend where the unit economics survive the increase.
Performance command center
Reporting that answers one question: is this working?
Every engagement runs against a dashboard like this. Metrics are defined in business language, reconciled against your CRM or store, and reviewed on a fixed cadence.
Illustrative reporting example — not live client data.
Ad spend
₹0
Period total
Total media investment across all platforms in the selected period.
Qualified leads
0
▲ 31% vs. prior period
Leads that meet the agreed fit criteria — not raw form fills.
Cost per qualified lead
₹0
▼ 24% vs. prior period
Ad spend divided by qualified leads. The number that decides whether paid acquisition is viable.
Booked calls
0
▲ 18%
Qualified leads that placed a meeting on the calendar.
Show rate
0%
▲ 6 pts
Percentage of booked calls that actually attend. Low show rate hides a nurture problem, not a media problem.
CAC
₹0
▼ 12%
Customer acquisition cost — total spend divided by new customers won.
Link CTR
0.00%
▲ 0.31 pts
Share of impressions that produce a click through to the landing page.
Pipeline created
₹0.0M
▲ 27%
Value of opportunities created from paid acquisition in the period.
Trend over time
View data as text
Periods 1–12: 100, 96, 99, 91, 87, 84, 79, 81, 74, 70, 68, 64.
Lead generation reporting is judged on cost per qualified lead, booked calls, show rate, CAC and pipeline — not raw form fills.
Creative testing lab
Winning ads come from structured testing, not one viral post.
Concepts are produced against a fixed test matrix. Budget follows evidence: winners get more, losers get retired, and the reason is written down.
HookAudienceFormatOfferAngleCTA
Concept A
Scaling- Hook
- "Your CPA is not a media problem."
- Audience
- Founders, 1M+ monthly spend
- Format
- 9:16 talking head + captions
- Offer
- Free growth audit
- Angle
- Diagnostic / problem-aware
- CTA
- Book the audit
Concept B
Iterating- Hook
- "We found ₹40 of every ₹100 leaking."
- Audience
- D2C marketing leads
- Format
- Static carousel, 5 frames
- Offer
- Leak checklist
- Angle
- Loss aversion / proof
- CTA
- See the checklist
Concept C
Retired- Hook
- "One dashboard. Every rupee accounted for."
- Audience
- Service businesses, retargeting
- Format
- Motion graphic, 15s
- Offer
- Reporting walkthrough
- Angle
- Product / mechanism
- CTA
- See how we measure
Experiment pipeline — budget share follows the winner
- Concept A58%
- Concept B29%
- Concept C13%
Sample concepts written for illustration. Not client creative and not published campaign data.
Results
We publish numbers only when they are documented.
Case studies are being prepared with client approval and verified reporting. Until a figure can be traced to a source, it will not appear on this page.
D2C / E-commerce
Coming soonScaling spend while CPA climbed and attribution disagreed with the store.
- Strategy deployed
- Measurement rebuild, concept pipeline, dedicated landing pages per angle.
- Period
- Documentation in progress
- Before / after
- Withheld until verified and client-approved.
Service business
Coming soonHigh lead volume, low qualification, sales team losing hours to bad fits.
- Strategy deployed
- Qualification-first forms, offer reframe, CRM feedback into the ad platforms.
- Period
- Documentation in progress
- Before / after
- Withheld until verified and client-approved.
Education / coaching
Coming soonSeasonal demand spikes with no repeatable acquisition system between them.
- Strategy deployed
- Always-on creative testing, funnel rebuild, forecast-led budget planning.
- Period
- Documentation in progress
- Before / after
- Withheld until verified and client-approved.
Results vary based on offer, market, budget, tracking maturity, sales process and execution. We publish figures only where they are documented and client-approved.
Service system
Four connected parts of one growth system.
These are not separate line items. Media without creative stalls, creative without measurement is guesswork, and measurement without a funnel has nothing to measure.
01
Paid Acquisition Management
Who it is for Brands already spending on Meta or Google that need performance to be reliable, not lucky.
Outcomes
- Account structure that can be read and reasoned about
- Budget concentrated on proven winners
- A weekly decision cadence you can sit in on
Deliverables
- Campaign architecture and naming system
- Audience and bidding strategy
- Weekly optimisation cycle and decision log
What we measure
- CPL / CPA
- CAC vs. target
- ROAS / MER
- Spend efficiency by campaign
02
Conversion Creative System
Who it is for Teams whose ads fatigue faster than they can replace them.
Outcomes
- A queue of concepts, not one-off posts
- Angles mapped to buyer objections
- Winners identified by data, not taste
Deliverables
- Concept matrix across hook, angle, format and CTA
- Static, motion and UGC-style production
- Iteration cycles on proven winners
What we measure
- Hook rate
- CTR
- Cost per qualified lead by concept
- Creative win rate
03
Funnel & Landing Page Optimization
Who it is for Advertisers sending paid traffic to pages that were never built to convert it.
Outcomes
- Message-match between ad and page
- Fewer, better-qualified form submissions
- Faster pages that hold attention
Deliverables
- Dedicated landing pages per angle
- Form and qualification design
- Structured CRO test plan
What we measure
- Conversion rate
- Lead quality
- Page speed
- Drop-off by step
04
Tracking & Reporting Infrastructure
Who it is for Anyone whose ad platform and CRM disagree about what happened.
Outcomes
- One number everyone trusts
- Optimisation signals tied to revenue
- Reporting a board can read
Deliverables
- Server-side events and consent-aware tagging
- Conversion deduplication and CRM feedback loop
- Dashboard and reporting cadence
What we measure
- Event match quality
- Attributed vs. CRM variance
- Pipeline and revenue
Scope and investment are set after the audit, against your spend level, sales process and tracking maturity. No packaged pricing.
Request a tailored growth planGrowth audit
Find the leaks in your paid-growth system.
Send the essentials. We review the account, funnel and tracking, then come back with where budget is leaking and what to fix first.
- Reviewed manually — no automated report
- You get the diagnosis whether or not we work together
- Typically returned within 2 business days
FAQ
Questions decision-makers actually ask.
If something is not covered here, ask it in the audit form and you will get a direct answer.
Stop guessing where your ad budget is going.
One audit. A written diagnosis of where spend leaks, what to fix first, and what it should move.
Get a Growth Audit